The Cracker Story... So Far!

The Concept of "Cracker" was developed by Wayne & Tatiana Miller in 2004, who felt there was a lack of choice (as many fruits were not available in mixed fruit juice drinks) and quality (there were no premium quality 'never from concentrate' options) in the juice drink category.

And so began the passion for revolutionizing juice drinks in terms of taste, refreshment and choice! The vision was to produce "Crushed Fruit Juice Drinks that taste as good as eating fresh fruit", 'never from concentrate' with 'no nasties' (no artificial additives, flavourings, colourings and preservatives).

Monksmead Partnership took a significant equity stake in the business in 2006 to facilitate the continued development of the brand. The principle partners Nick Theakston, director of T&R Theakston and Jack Lovell, co-founder of Johnsons bring considerable experience in the drinks sector. www.monksmeadpartnership.com

Great care is taken to ensure only premium fruits are used in all our drinks with the goal that Cracker Juice Drinks are the best tasting juice drinks you will ever have.

Everyone at Cracker has great pride in delivering an exquisite quality juice drink, for an everyday 'wow' refreshment experience at affordable prices.

Available in a supermarket take home 750ml carton or in a convenience store, pub, restaurant or hotel single serve 330ml bottle.

Thank you to all our customers!

Wayne Miller